New York Times
"Venture Firm Bets on Digital Jeans and Shovels."
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Cooking.com is the leading online marketplace for the kitchen, providing an integrated e-commerce, content and community experience. Operating six uniquely branded websites: Cooking.com, KitchenEtc.com, StarbucksStore.com, PillsburyStore.com, BettyCrockerStore.com and FoodNetworkStore.com, Cooking.com has forged marketing relationships with many leaders in the industry.