BillMeLater develops and operates technology and processes related to the offering of the BillMeLater Payment System. BillMeLater is an innovative new payment system designed for the rapidly growing market of web and catalog based sales and allows consumers to skip the work and worry of entering lengthy credit card numbers at point of sale. This strategic new payment option produces dramatic incremental sales for merchants by attracting new consumers seeking greater payment convenience, security or purchasing power. BillMeLater has strategic alliances for merchant distribution with the largest payment companies in the industry, including First Data Corporation and Paymentech. Through these alliances, Bill Me Later can be offered by over 70% of the merchants through the same scaled infrastructure that manages credit card transactions. This makes BillMeLater the first new payment method since the Discover Card to be made so broadly available within the United States.